And so the Japanese beer series continues; this time, with Echigo Beer Pub's Premium Red Ale. I picked this up at the Venice Whole Foods, which interestingly enough has a very fine selection of Japanese beers. If you go there for some, don't look in their usual beer aisle. You'll need to head over to the sushi bar on the deli side, where they have a mix of interesting sakes and beers.
The American Red and Amber are really very much the same beast and was one of the first styles to emerge out of the American Craft Beer movement. The goal is to create a very drinkable medium bodied beer that has a fairly even balance between the malts and hops. You might have a little floral aroma, but most of your hops are going to be concentrated into a bitter finish. Malts should dominate the aroma and should skew to caramel flavors.
I suppose you could say this is an incredibly drinkable beer with its light body and low alcohol content, but the all around flavors are simply too delicate to really want to make you drink it in the first place.
Premium Red: *